Fastly: Don’t Do Security The Hard Way
Rubber Ducks and Dead Plants
Fastly didn’t want another dry explainer about edge security. They wanted something developers would actually watch. So OLD SCHOOL turned real dev-life frustrations—like false positives, burnout, and shipping anxiety—into dry, witty stories grounded in truth (and supported by neglected office plants and emotionally available rubber ducks).
At the center: Alex, the overwhelmed engineer. Jamie, the Fastly convert. And a series of sharp, character-driven scripts that flipped security from blocker to enabler. No hype. No jargon. Just painfully relatable moments only devs would understand.
Built to scale across platforms, the campaign tackled four core pain points through modular 15s cutdowns, banners, and personalized variants—creating a system that’s both smart and scrappy. Because when everyone else is shouting about security, Fastly disarms with insight, honesty, and a smirk.
:15 Seconds of Truth
We distilled four major security frustrations into quick-hit videos that devs can relate to instantly—witty, tight, and painfully familiar. Each cutdown zeroes in on a core pain point, turning everyday headaches into aha moments that spotlight Fastly’s smarter way forward.
