NEW SCHOOL AI STUDIO

If AI’s just a tool, then imagination is the weapon.

At Old School, we’ve never been anti-AI — we’re anti-boring. The New School AI Studio is where human creative intuition meets cutting-edge tools to make work that moves faster, hits harder, and punches above the budget.

What We Do with AI

  • Strategy & Creative Spark

    AI fuels rapid-fire idea generation — helping us pressure-test and shape big campaign platforms fast.

  • Storyboards & Pre-Visualisation

    We build cinematic storyboards and moodscapes at lightning speed so you can see the idea before production rolls.

  • Image Generation & Concept Art

    Custom visuals crafted to be unignorable — no stock, no templates, no “same-same” AI junk.

  • Copy & Content Exploration

    Sharper headlines, punchier scripts, smarter campaign angles. AI as the bounceboard — intuition as the driver.

  • Workflow Acceleration

    Streamlined production, faster iterations, and smarter asset development — without killing the craft.

  • Innovation Lab

    Experimental projects inside the dojo where we push AI past the obvious to create ideas that punch above the budget.

VANS: Still Original Spec Project

The idea:
The OGs never left. While today’s campaigns often chase youth, I wanted to flip the lens and focus on the ones who built the culture—skaters and riders who’ve been living this life for decades. Because style doesn’t retire. And the spirit of VANS? That’s timeless.

The concept centers around the line: Still riding. Still original.
It celebrates the people who made the movement, not just those remixing it.


A nostalgic yet fresh campaign concept reimagining VANS’ punk roots through AI-driven visuals and storytelling. Proof that heritage brands can stay rebellious without losing authenticity.

High-Concept Movie Pitch

We set out to prove how AI can transform the early stages of filmmaking. With V8, we took a high-concept script and brought it to life visually — long before production resources were ever in play.

From cinematic storyboards to world-building imagery to mood-driven key art, AI allowed us to translate the intangible into something visceral. The result wasn’t just a deck or a script — it was a fully realized creative pitch that felt ready for the big screen.

This project showed us what happens when human creative intuition meets new creative tools: high-concept ideas can be imagined, tested, and sold with unprecedented speed and impact.