Fastly: Lead Generation

A Campaign That Opened a Can of FAST

Fastly needed to break through to high-value prospects with precision. The challenge? Limited time, limited budget, and a mandate to make it personal without reinventing the wheel every time. Enter OLD SCHOOL and our partners at Shapes & Forms.

We engineered a modular campaign as bold as it was efficient. Anchored by the metaphor of an energy drink, we didn't just talk speed—we bottled it. Custom-branded FASTLY energy drinks were shipped straight to prospects' doors, paired with an invite to connect. Then, we took it up a notch: personalized videos that spoke directly to their pain points.

The magic? A scalable system of interchangeable intros, outros, and ten tailored solution segments allows us to craft bespoke messages without breaking a sweat. The result: Fastly didn't just get noticed—they made an unforgettable impact. Because in a world where "skip" is the default, we made Fastly unignorable.